{"id":11567,"date":"2026-04-07T17:29:40","date_gmt":"2026-04-07T15:29:40","guid":{"rendered":"https:\/\/www.parigot.se\/?p=11567"},"modified":"2026-04-07T18:55:35","modified_gmt":"2026-04-07T16:55:35","slug":"hur-bra-ser-du-ut","status":"publish","type":"post","link":"https:\/\/www.parigot.se\/?p=11567","title":{"rendered":"Ser du bra ut?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11567\" class=\"elementor elementor-11567\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9322903 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9322903\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb095c7\" data-id=\"cb095c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf2079c elementor-widget elementor-widget-text-editor\" data-id=\"bf2079c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"75\" data-end=\"346\"><em>Notes idag handlar om:<\/em> <strong>Varf\u00f6r branding inte \u00e4r estetik.<\/strong><br data-start=\"286\" data-end=\"289\" \/><strong>Och varf\u00f6r det som h\u00e5ller \u00f6ver tid alltid b\u00f6rjar djupare.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07b1882 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07b1882\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aadb50f\" data-id=\"aadb50f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c1e7cd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7c1e7cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21a7388 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"21a7388\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94b7e0d\" data-id=\"94b7e0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3381b28 elementor-widget elementor-widget-text-editor\" data-id=\"3381b28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<hr data-start=\"184\" data-end=\"187\" \/><h5 data-section-id=\"1hm0e6g\" data-start=\"189\" data-end=\"225\"><em><span role=\"text\"><strong data-start=\"192\" data-end=\"225\">Grattis, men det r\u00e4cker inte!<\/strong><\/span><\/em><\/h5><p data-start=\"353\" data-end=\"390\">Det \u00e4r l\u00e4tt och roligt att b\u00f6rja i det visuella. F\u00e4rger. Typografi. Bildspr\u00e5k.<br data-start=\"421\" data-end=\"424\" \/>Och ja, det spelar STOR roll. Men det \u00e4r inte s\u00e5 ett h\u00e5llbart varum\u00e4rke byggs. <br \/>F\u00f6r branding \u00e4r inte n\u00e5got du l\u00e4gger p\u00e5. Det \u00e4r n\u00e5got du st\u00e5r p\u00e5. <br \/>Vi pratar ofta om hur ett varum\u00e4rke ser ut. Mer s\u00e4llan om vad det faktiskt vilar p\u00e5&#8230;<\/p><p data-start=\"1951\" data-end=\"2017\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc2cf38 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bc2cf38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7976c00\" data-id=\"7976c00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88483e9 elementor-widget elementor-widget-text-editor\" data-id=\"88483e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>Normality is a paved road: <br \/>it\u2019s comfortable to walk, <br \/>but WHERE no flowers grow.<\/p><h6>Vincent van Gogh<\/h6><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dafb00b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dafb00b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d66ad3\" data-id=\"4d66ad3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f70e5cc elementor-widget elementor-widget-text-editor\" data-id=\"f70e5cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"675\" data-end=\"793\">Varum\u00e4rken kan k\u00e4nnas snygga, <em>men<\/em> tomma. Genomt\u00e4nkta, <em>men<\/em> utbytbara. Konsekventa i ytan, <em>men<\/em> otydliga i riktningen.<\/p><p data-start=\"800\" data-end=\"836\"><strong>Ett starkt varum\u00e4rke \u00e4r n\u00e5got annat.<\/strong><\/p><p data-pm-slice=\"1 1 []\">Det b\u00f6rjar med en personlighet. Med n\u00e5got du k\u00e4nner igen som g\u00f6r att du vet vem du m\u00f6ter, varje g\u00e5ng. Det \u00e4r s\u00e4llan det perfekta som fastnar, utan friktionen, det d\u00e4r lilla som k\u00e4nns ov\u00e4ntat och inte helt sm\u00e4lter in. Men just d\u00e4rf\u00f6r sant.<\/p><p data-start=\"458\" data-end=\"598\">Och det forts\u00e4tter i konsistens. Inte som kontroll, utan som kontinuitet. N\u00e5got som h\u00e5ller \u00f6ver tid, \u00e4ven n\u00e4r uttrycket v\u00e4xer och f\u00f6r\u00e4ndras.<\/p><p data-pm-slice=\"1 1 []\">Det balanserar det vi k\u00e4nner och det vi f\u00f6rst\u00e5r. Attraktion och trygghet. Hj\u00e4rta och huvud. Det bygger en ber\u00e4ttelse som g\u00e5r att tro p\u00e5. I vissa fall emotionell. I andra vetenskaplig. Men alltid f\u00f6rankrad i n\u00e5got som k\u00e4nns sant. Det skapar en relation, ist\u00e4llet f\u00f6r en enkel transaktion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fd7c85 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5fd7c85\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ded05c\" data-id=\"1ded05c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62f2f44 elementor-widget elementor-widget-forst_core_section_title\" data-id=\"62f2f44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"forst_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-section-title qodef-alignment--left\">\n\t\t<h2 class=\"qodef-m-title\" >\n\t\t\t\t\tVi k\u00f6per inte bara produkter. <span class=\"qodef-m-highlighted qodef-m-highlight-500\">Vi<\/span> <span class=\"qodef-m-highlighted qodef-m-highlight-500\">k\u00f6per<\/span> <span class=\"qodef-m-highlighted qodef-m-highlight-500\">sammanhang.<\/span>\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70c9369 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"70c9369\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-753adeb\" data-id=\"753adeb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c54603 elementor-widget elementor-widget-text-editor\" data-id=\"1c54603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1402\" data-end=\"1435\">Vi k\u00f6per sammanhang, en k\u00e4nsla av att h\u00f6ra till, ett l\u00f6fte som k\u00e4nns rimligt att lita p\u00e5. <br \/>Och i en v\u00e4rld d\u00e4r produkter blir allt enklare att ta fram, f\u00f6rflyttas utmaningen. Fr\u00e5n att lansera n\u00e5got nytt till att skapa n\u00e5got som m\u00e4nniskor vill komma tillbaka till. Produkter passerar, men varum\u00e4rken som \u00e4r f\u00f6rankrade, tydliga och konsekventa stannar kvar.<\/p><p data-start=\"2412\" data-end=\"2430\">S\u00e5 var b\u00f6rjar man?<br \/>Inte i hur det ska se ut.<\/p><p data-start=\"2491\" data-end=\"2555\">Utan i fr\u00e5gan:<br data-start=\"2505\" data-end=\"2508\" \/><strong data-start=\"1907\" data-end=\"1939\">Vad vilar v\u00e5rt varum\u00e4rke p\u00e5?<\/strong><\/p><p data-start=\"2557\" data-end=\"2621\">Och sen:<br data-start=\"2565\" data-end=\"2568\" \/><strong data-start=\"2568\" data-end=\"2621\">\u00c4r det tillr\u00e4ckligt starkt f\u00f6r att b\u00e4ra allt vi bygger ovanp\u00e5?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-419c998 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"419c998\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-367c187\" data-id=\"367c187\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1ff177 elementor-widget elementor-widget-text-editor\" data-id=\"d1ff177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>The things that make me different are the things that make me.<\/p><h6>A.A. Milne<\/h6><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Notes idag handlar om: Varf\u00f6r branding inte \u00e4r estetik.Och varf\u00f6r det som h\u00e5ller \u00f6ver tid alltid b\u00f6rjar djupare. Grattis, men det r\u00e4cker inte! Det \u00e4r l\u00e4tt och roligt att b\u00f6rja i det visuella. F\u00e4rger. Typografi. Bildspr\u00e5k.Och ja, det spelar STOR roll. Men det \u00e4r inte s\u00e5 ett h\u00e5llbart varum\u00e4rke byggs. F\u00f6r branding \u00e4r inte n\u00e5got [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-11567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-just-nu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ser du bra ut? - Parigot<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.parigot.se\/?p=11567\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ser du bra ut? - Parigot\" \/>\n<meta property=\"og:description\" content=\"Notes idag handlar om: Varf\u00f6r branding inte \u00e4r estetik.Och varf\u00f6r det som h\u00e5ller \u00f6ver tid alltid b\u00f6rjar djupare. Grattis, men det r\u00e4cker inte! Det \u00e4r l\u00e4tt och roligt att b\u00f6rja i det visuella. F\u00e4rger. Typografi. Bildspr\u00e5k.Och ja, det spelar STOR roll. Men det \u00e4r inte s\u00e5 ett h\u00e5llbart varum\u00e4rke byggs. 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